Businesses popularise their products and services through paid advertisements. To be ahead in the popularity and customer ratings, brands go for product promotion. In simple terms, product promotion refers to the customized items gifted or given to the customers. These items have their brand logo and motto to remind the receiver of the “original” brand behind it.

Product promotion is the driving force behind every business, to make it popular amongst people, using methods other than the traditional commercials or paid advertisements. Mostly, it is the daily used items that are personalized by the company to increase its brand awareness. These promotional items (promo items) is not what the company deals with for its business, but rather is a token of appreciation towards its loyal customers.

Promotional Items

The promo items range from pens, pencils, keyrings and other office stationeries to expensive personalized products such as computer accessories and watches. Each parent company decides the kind of item that they want to give to the customers as gifts in the name of promo items. Clothing and objects of daily use are trendy items transformed to reflect the signature of the parent brands on them.

What Do They Mean to the Customers?

The customers are happy to receive such promotional items. It works on the psychology behind gift-giving. It goes on to define their buying choices and influences the same in future transactions. Sometimes they get it as a presentation or a token of thanks for the prior purchase they have made with the respective brand. They are usually not charged, and it’s the company’s way of attracting more customers. It serves as a reminder for the customers whenever they happen to glance at the object, solidifying the trust they have in the company.

Buying accessories every day and booking services is the usual thing for customers. But, when it comes with their favourite company’s logo and at times for free or with a nominal fee for specific limited editions; the customer brightens up. The customers who are loyal to certain brands never let that opportunity slip by. It is a go-and-grab situation that comes very rarely in a lifetime.

An Exceptional Marketing Strategy

Owning or being gifted the promo items that have a well-known company name and logo is a trophy to behold and talked about to friends and relatives. Such promo products are promoting the brand image amongst the consumer pockets. Their delight to receive these items indicates their satisfaction with the brand imprinted on those items.

Each time the customer uses the promo products in daily life, it gets embedded inside their mind who find themselves being dragged by an invisible force to the parent company’s products and services whenever they are about to go shopping.

Conclusion

The promotional items serve the purpose of advertising for the company while satisfying customers simultaneously. They indirectly promote the feelings of brand loyalty and trust amongst customers. It helps the company to keep a steady customer base, and the consumers remain happy too. Promotional products are a breakthrough from the traditional advertising methods through giant billboards, paid commercials on mass communication media, social media, etc., and it also ensures that the brand stays relevant in consumer circles.